DigitasLBi

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Honda Europe website refresh 2013-15
DigitasLBi migrated existing Honda content from separate territories and created a central website model to be rolled out across Europe.

I was tasked with bringing the Honda tone of voice to life online. Working across all product categories (cars, motorcycles, marine, ATV, Lawn and Garden and Industrial ) I worked to bring the required ‘Honda-ness’ to the new European website.

This involved creating new content, as well as editing and aligning existing material.

Honda Civic Hatchback
Wrote copy for product pages for 2014 and 2015 models.

Honda Civic Tourer
The Tourer was a new member of the Civic family in 2014. I wrote copy for product pages for 2014 and 2015 models.

Honda CR-V
Wrote copy for product pages for 2014 and 2015 models.

Honda Civic Type R
Created copy for the ‘racing car for the road’ – the new Civic Type R ‘hot hatch’.

Jumeirah Hotels
This was a freelance project working on a large content refresh for a global travel corporation. The client was a luxury hotel group for whom I generated copy across several resorts based in Dubai and Europe.

I wrote for resort overviews and pages for restaurants, bars, conference venues, and spa centres.

The work was awarded Best in Class – Travel/Tourism at the 2014 Interactive Media Awards; and received Platinum for Design (Web) Redesign at the 2014 Marcom Awards.