LBi is Europe’s leading international full service and fully integrated digital agency network specialising in marketing and technology solutions. At LBi I employed a range of copy skills including conceptual writing, content strategy, content generation, editing and editorial support. During my time at LBi I worked across a wide range of sectors: telecoms, financial services, pharmaceutical, technological and retail.


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Marks & Spencer
I developed concepts and copy for M&S Spring campaign, supporting the above the line activity. I created stand alone copy lines for the banner executions.

Orange acquired photo-sharing site Pikeo in 2006. I wrote fresh copy and developed a new tone of voice for the site, I also helped develop the homepage flash segment.

Marc (the Marlon Abela Restaurant Corporation) is a chain of Michelin-standard restaurants in the UK and US. I wrote the copy for four restaurants in the company portfolio: The Greenhouse (London), Umu (London), Morton’s (London), and Gaia (Greenwich, Connecticut).


Epson Photo site
Epson is held in high esteem by the photographic community owing to their expertise in reproduction technology. They wanted a microsite that acknowledged the close relationship between Epson and serious photographers. I wrote the copy for this.

Epson photo banners
Epson was seeking to move into photographic reproduction territory owned by Canon and HP. They launched a through-the-line campaign targeted at all user groups: happy snappers, advanced amateurs, professional photographers, business users and home cinema. Below are three banner ideas I conceived for the online campaign.

Starwood Hotels
I developed online ads for two campaigns – one for Starwood winter breaks, another for Westin Hotels.

Starbucks Card member Summer promotions
The objectives of this email campaign were to encourage current Starbucks Card members to top-up their loyalty cards, and to make them feel part of an exclusive coffee connoisseur’s club.

Barclaycard Freedom
Freedom card is a credit card with a loan facility enabling customers to transfer their credit card balances into a lower APR loan pot.
I was tasked with creating an execution that communicated the dual nature of the offer in clear and simple terms. This was used for both microsite and flash banners.

Barclaycard OnePulse microsite

The OnePulse microsite offered a rich, engaging and immersive experience, supported by hard facts and information about OnePulse - the new card that combined Oyster, cashless and credit card functionality.
The OnePulse story is told in a short series of filmed episodes set in a fictitious ‘Institute for Modern Living’, with its host, Danny Yammamoto.
Based on instantly recognisable scenarios and insights into our target audience, the episodes increased brand engagement while also educating users to the benefits of the card. Nominated for a 2008 Webby Award.