What I've done

advertising agency, new media and radio experience

2008 – 2010 Copywriter at RAPP, London 
Writing and editing long and short copy, developing print and online advertising concepts at the agency voted ‘Direct Agency of the Year’ by Marketing Magazine in 2009. Creative Lead on Eurostar digital account. 

Clients included: Eurostar, NSPCC, UNICEF, Blue Cross, Bacardi, Apple, Somerfield, Barclaycard 

2005 – 2008 Copywriter at LBi, London
Writing, editing, content development and online advertising concepts for the largest digital agency in Europe.

Clients included: Orange, BT, Epson, Proctor & Gamble, Barclays, Kodak, Inmarsat, Canon, Roche, Sony, Starbucks, SAB Miller, EasyCar, PMI

2001 – 2004 Copywriter at AKQA, London
Writing and content development and online advertising concepts for one of the UK’s leading digital agencies.

Brands included: Orange, Microsoft, MSN, Sainsbury’s, Nestle, Carlsberg, London Stock Exchange, Bank of Ireland, Lloyds.

2000 - 2001 Copywriter at Traffic Interactive Ltd (Proximity Group), London
Writing copy for blue chip clients at one of London’s top ten digital design agencies. Creating concepts for banner ads, viral marketing campaigns and on-line games.

Writing copy for websites and e-mail marketing. Clients include BT, BTcellnet, Emirates, Telegraph on-line, Dulux, Guinness, and FT.com. (My campaign concept for ‘FT.com Challenge’ was featured as ‘campaign of the week’ in Revolution magazine in November 2000).

1999 SGML Proofreader for Routledge Publishing, London

1999 Content Writer at Emerge (Website Design) Auckland
I developed content for a baby food company website (‘Babytimes’).

1999 Creative Writer at Haines Recruitment Advertising, Auckland
I wrote recruitment press ads for this recruitment advertising agency.

1998 Creative Writer at Surf 107FM, Brighton, England
I wrote radio ads for this new alternative rock station.

1996 - 1998 Creative Writer at Ogilvy and Mather Retail, Auckland
I wrote TV, radio, press, magazine, catalogue and direct for a range of retail accounts, including Farmers (a Bhs-like department store), Deka, Freedom Furniture, Amcal Chemists, and Holiday Shoppe. During this time Farmers was New Zealand’s highest billing retail client.

1994 - 1996 Creative Writer at Primedia, Auckland
As a member of the seven-strong Primedia creative team I wrote radio commercials for seven metropolitan stations in the Independent Broadcasting Company. Working for many different clients - from insurance companies to noodle bars and car dealers to funeral parlours - I needed to be adaptable and innovative.

1991 - 1992 Creative Writer at Kiwi FM, Hamilton
I was employed as a creative writer, and also regularly voiced ads for airplay, performed on-air announcing shifts, presented in-store promotions and live-to-air crosses, and liaison with clients.

1987 - 1988 Creative Writer at Radio Windy, Wellington
I was part of a team of four writers, and also performed voice work.

1986 - 1987 Creative Writer at KCCFM, Whangarei
I wrote commercials, announced part-time and trained as a newsreader.

Other experience

1994 Scriptwriter ‘Daisy the Crazy Cow’ Studio Time (NZ on Air)
I was commissioned to write 10 four minute children’s stories for radio.

1985 - 86 Promotions Assistant Court Theatre, Arts Centre of Christchurch
Working at the Court Theatre, the most successful professional theatre in the country, enabled me to marry my love of theatre with my organisational abilities.

1984 - 86 Drama Teacher Creative Drama Centre, Christchurch
I taught classes in spontaneity, games, voice and movement for children aged 8-13.